UI/UX design judged on what it produces, not how it looks
UX audits, user research, user interface design and design systems. We start with the journey that earns you money and work backwards from where people are leaving it.
Most sites are not ugly. The user experience is just hard work
Nobody abandons a form because the colours are wrong. They abandon it because it asks for a phone number before explaining what happens next, or because the error message appears after they press submit rather than while they type.
Those are design decisions, usually made quickly by whoever was building the page. They rarely get revisited, because nothing looks broken.
A drop-off between two steps tells you people left. It does not tell you the field validation rejected a valid phone number. Only watching someone try it does.
Low contrast, unlabelled fields and poor focus order fail disabled users first and everyone else second. Fixing them lifts completion for the whole audience.
The average home page carries 14.3% more elements than a year ago and 10% more accessibility errors. More interface is not more design.
What the research actually says
The same four problems, almost every time
- Forms that ask too much, too early
The average checkout shows 11.3 fields across 5.1 steps. Eighteen per cent of shoppers abandon because the site insists they create an account first, and seventeen per cent because the process is simply too long.
- Text nobody can read
Low-contrast text appears on 83.9% of home pages. It is the single most common accessibility failure, it affects every user in bright daylight, and it is a one-line fix at design stage.
- Inputs with no labels
Fifty-one per cent of home pages have form fields without labels. Screen readers cannot announce them, autofill cannot populate them, and sighted users lose the label the moment they start typing.
- No system, so nothing matches
Buttons in four sizes, three shades of the same grey, two spacing scales. Each page was reasonable on its own; together they read as careless.
We test the journeys that carry money first, on real devices, with real content, not a walkthrough of the home page.
Every finding is written with where it happens, what it costs and what to change. You keep the document whether or not we do the work.
Interfaces we have designed
Product pages, booking flows, configurators and design systems. Representative interface work across e-commerce, healthcare, hospitality and B2B.
More work in the portfolio.
Decide on a prototype,
not in production
Audit and research
Session recordings, task testing and an accessibility pass. Written findings with each problem tied to a number.
Structure
Information architecture and user flows agreed before anything is drawn. This is where most of the value is decided.
Prototype and test
Clickable flows put in front of real users. Problems found here cost an hour, not a sprint.
Design system and handover
Components, tokens, states and edge cases documented, so what gets built matches what was designed.
We build what we design
The same team writes the front-end code. A design that cannot be built cleanly never leaves the file, and nothing is lost in a handover between two companies.
Start a project ↗Design against a number +
Agreed before we start, form completions, checkout rate, enquiries. Taste is not a success criterion.
Real content, never lorem ipsum +
Placeholder text hides every layout problem your real copy will cause. We design with the words that will ship.
Accessibility from the first file +
Contrast, labels and focus order are design decisions. Retrofitting them after build costs several times more.
Tested on the devices people own +
Mid-range Android handsets on ordinary connections, not a retina laptop on office wifi.
A system, not a set of screens +
Components and rules your team can extend. Screens run out the moment someone needs a page you did not draw.
You own the files +
Source files, components and documentation handed over. No agency-locked libraries.
UI design and UX work we take on
From a one-week UX audit of a leaking checkout to a full user interface design system for a product team.
UX audit
A written review of the journeys that matter, enquiry, booking, checkout, with each problem tied to where people leave and roughly what it costs.
You get the findings whether or not you hire us for the fix. An audit that only makes sense as a sales pitch is not an audit.
User research
Interviews, session recordings and task testing with real users of your product, not a panel recruited to agree with us.
Five participants surface around 85% of usability problems. Research is cheaper than building the wrong thing twice.
Information architecture
Sitemaps, navigation and content structure decided before any page is designed, so people can find what they came for.
Most 'we need a redesign' requests are navigation problems wearing a visual disguise.
Wireframes and prototypes
Clickable flows you can put in front of a user before a line of code exists, so disagreements happen on a prototype rather than in build.
Changing a prototype takes an hour. Changing a built page takes a sprint.
User interface design
The visual layer applied to real content and real copy, never to placeholder text that hides how the page will actually behave.
A design that only works with perfect content is a design that will not survive its first month.
Design systems
Components, tokens and documented rules your team composes pages from, with the states and edge cases specified rather than improvised.
Without a system, the fifth page a developer builds stops matching the first four.
Accessibility
Contrast, labels, focus order and keyboard paths built in from the start, and tested rather than assumed.
95.9% of top home pages fail WCAG checks. It is also the cheapest thing to get right at design stage and the most expensive to retrofit.
Conversion design
Forms shortened, friction removed, and the decision a visitor is making made easier, measured against a number agreed before we start.
The average checkout asks for 11.3 fields across 5.1 steps. Most of them are there because nobody questioned them.
UI/UX questions, answered
Can you do UI design only, without the build? +
Yes. You receive the files, the design system and a developer handover document. We will also review the build if your team wants a second pair of eyes.
Do we need user research for a small site? +
Usually a light version. Five participants surface most problems, and a short round of task testing costs far less than redesigning on a hunch.
What does a UX audit cost? +
A focused audit of one journey typically runs as a two to four week sprint, quoted after a short scoping call. You keep the findings regardless of what happens next.
Do you work in Figma? +
Yes, and we hand over the file with components, tokens and documented states rather than a flattened set of screens.
How is UX design different from a redesign? +
A redesign changes how the site looks. UX design changes what it does. Often the answer after an audit is to fix three flows rather than rebuild everything.
Can you improve accessibility on an existing site? +
Yes. We audit against WCAG 2.2 AA, prioritise by impact, and fix the common failures first, contrast, labels, focus order and keyboard paths.
Will you redesign our brand too? +
We can. See brand identity and design. Interface design and brand identity are separate pieces of work, and we will say which one your problem actually needs.
How do you measure whether it worked? +
Against the number agreed at the start, reported after launch. If it did not move, we say so and look at why.
Know something is leaking but not where?
Thirty minutes on the journey that matters most. You leave with two or three things to fix, whether or not you hire us.
Book a free call ↗