Start with the problem, not the service
Nobody wakes up wanting technical SEO. They want the phone to ring. Below are the six things clients actually say on the first call, what usually causes each one, and what we do about it. Local to us? See web development in Nagpur.
Which sounds like you?
Nobody can find us Traffic but no enquiries The site is holding us back Ads spend, unclear return Replatforming safely Posting, no return Start a project ↗"Nobody can find us on Google"
What is usually behind it
Almost always one of three things: the site is technically invisible to crawlers, the pages target words nobody searches, or the business has no local footprint where the searches actually happen. Publishing more blog posts fixes none of them, which is why most businesses have tried that already.
What we do about it
- Technical audit first — crawl waste, indexing, speed, structure
- Keyword and intent mapping against what buyers actually type
- Commercial pages rebuilt to rank, not just blog posts
- Google Business Profile, reviews and location pages where local matters
Services involved
"People visit but nobody gets in touch"
What is usually behind it
The traffic is fine and the page is not doing its job. Usually the offer is unclear, the form asks for more than a stranger will give, or the page never says the thing that actually removes hesitation — price range, lead time, what happens after you submit.
What we do about it
- Session and funnel analysis to find where people leave
- Positioning and copy rewritten around the objection, not the feature
- Forms cut to what you genuinely need to respond
- A/B tests on the pages already receiving traffic
Services involved
"Our site is slow, dated, and we cannot update it"
What is usually behind it
A site built once and never owned. It loads badly on the phones most of your customers use, the CMS needs a developer for a text change, and everyone has quietly stopped trying to update it.
What we do about it
- Rebuild on WordPress, Webflow or Shopify depending on who maintains it
- Core Web Vitals work — sub-second load as the target, not a nice-to-have
- A component library your team can assemble pages from
- Training and a recorded handover, with every account in your name
Services involved
"We spend on ads and cannot tell what works"
What is usually behind it
The account optimises toward whatever it can measure, and if all it can see is form fills it will find you the cheapest ones. Meanwhile the landing page was built for a different campaign, and nothing connects a click to a deal that closed.
What we do about it
- Account restructured around intent, not keyword volume
- Landing pages built for the campaign rather than reused
- Offline conversions imported from your CRM where possible
- Reporting on cost per qualified lead, not cost per click
Services involved
"We need to rebuild without losing our traffic"
What is usually behind it
The fear is justified. Most rankings lost in a migration are lost because redirects were treated as a launch-day task rather than a deliverable, and nobody compared what was indexed before against what is indexed after.
What we do about it
- Every indexed URL mapped before design begins
- Redirects written, reviewed and tested as a deliverable
- Crawl parity checked on staging until it matches
- Post-launch monitoring for the first eight weeks
Services involved
Or browse by service
The same work, named the way agencies usually name it.
Three ways we take on work
Whichever it is, the scope, the price and the date are agreed before anything starts.
Fixed-scope project
A build with a defined outcome, a written scope and a launch date. Most website and e-commerce work runs this way, quoted after the audit rather than over the phone.
Fixed price, fixed dateMonthly retainer
Ongoing search, paid, social or CRO against a target metric agreed up front. Priorities are set in advance each month rather than justified afterwards.
Three-month minimum, then monthlyFocused sprint
Two to four weeks on one problem — a checkout that leaks, a migration that needs planning, tracking that was never wired up properly.
2–4 weeks, one outcomeNone of these quite it?
Describe the problem in your own words on the call. Thirty minutes, and a straight answer either way.
Book a free call ↗
"We post constantly and nothing comes of it"
What is usually behind it
Good engagement and no path to action. The bio links to a homepage, comments asking a buying question go unanswered for days, and nothing on the account is tracked, so nobody can say whether social has ever produced a customer.
What we do about it
Services involved