Theme name 1
One line on what it does and who it suits.
Shopify built by people who ship on Shopify
We develop and maintain our own themes and apps listed on Shopify, so we build client stores inside the same review standards, APIs and performance budgets the platform holds its own ecosystem to.
◆ Listed themes
◆ Listed apps
◆ Online Store 2.0
◆ Plus and B2B
◆ Hydrogen
Why the build matters
Shopify removes the hard parts. It does not make the decisions for you
Payments, hosting, security and scale are solved the moment you sign up. What is left is everything that actually decides revenue — how the product page argues, how many apps you are carrying, and how fast the whole thing renders on a mid-range phone.
Those are build decisions, usually made once and quickly by whoever set the store up. Most of the revenue we recover for merchants was lost at that point.
Apps are the most common tax
Each one adds scripts to every page. Stores routinely run four apps doing overlapping jobs, paying for all four in monthly fees and again in load time.
Themes are rarely built, usually bent
A purchased theme carries every feature its author imagined. You ship the ones you do not use as dead weight on every page view.
Checkout is the least examined step
It is the last thing anyone looks at and the place with the most abandonment. Small changes there move revenue more than anything above them.
The platform
You are building on serious infrastructure
$378Bprocessed by Shopify merchants in 2025Shopify FY2025 results
175+countries with merchants selling on the platformShopify FY2025 annual report
47,000+Shopify Plus enterprise stores as of early 2026Shopify Q1 2026 earnings
+32%GMV growth year over year in Q2 2026Shopify Q2 2026 results
On Shopify
What we ship on Shopify
Our themes and apps go through Shopify's review process and are maintained against every platform release. Open any of them and see the listing, the changelog and the reviews yourself.
Theme name 2
One line on what it does and who it suits.
Theme name 3
One line on what it does and who it suits.
Theme name 4
One line on what it does and who it suits.
App name 5
One line on what it does and who it suits.
App name 6
One line on what it does and who it suits.
More themes and apps are in development and released regularly.
What we find in audits
Where Shopify revenue usually leaks
- Duplicate content from faceted navigation
Collection filters generating thousands of crawlable variants, spreading authority across near-identical pages and confusing search engines about which one matters.
- Page speed lost to accumulated apps
Every app adds weight to every page, including ones you stopped using and never uninstalled. The scripts often stay behind after the app is gone.
- Collection pages treated as a list
Category pages usually carry a heading and a grid. They are the highest commercial-intent pages on the store and the easiest ones to rank.
- Checkout friction nobody has measured
Required accounts, surprise shipping costs, a five-step flow. Abandonment here is the most expensive kind, because those visitors had already decided to buy.
Platform specialists
We know the architecture because we build products inside it — themes and apps that pass the same review our clients' stores never face.
That means we track API deprecations, theme standards and performance requirements as they change, rather than finding out when something breaks.
"They rebuilt the store around a configurator that prices any combination in the browser. Online orders more than doubled in six months."
Rohit Deshmukh, Director, Northgate Interiors
Our process
Audit first, then build
Audit first, then build
against a number we agreed
Stage 01
Store audit
Theme code, app inventory, performance budget, funnel drop-off and search visibility, written up with what each is costing you.
Stage 02
Theme and structure
Custom theme or targeted rebuild, collection architecture, and the metafields your team will merchandise with.
Stage 03
Build and integrate
Apps consolidated or replaced with custom work, payments and shipping configured, tracking wired before launch.
Stage 04
Optimise
Continuous testing on product, cart and checkout, with monthly reporting on revenue rather than sessions.
Why ScintillaWeb
Shopify developers, not an agency that also does Shopify
Our themes and apps are listed on Shopify and maintained against every platform release. Your store benefits from work we were doing anyway.
Start a project ↗We ship products on the platform +
Maintaining listed themes and apps means passing Shopify review repeatedly. The standards we build client stores to are the ones we are already held to.
Custom themes, not bought and bent +
Built on Online Store 2.0 with sections, blocks and metafields, so your team merchandises without a developer and you carry no unused code.
Apps consolidated, not accumulated +
Part of every audit is finding the four apps doing one job. Where a custom extension replaces three subscriptions, it usually pays for itself inside a year.
Performance treated as a budget +
A target set at the start and checked at every stage, measured on mid-range phones rather than a developer's laptop.
SEO built into the architecture +
Collection structure, faceted navigation handling and schema decided during the build, because retrofitting them on a live store costs far more.
You own the store +
Theme code, admin access and app credentials are yours from day one. No agency-locked plugins and nothing you cannot take elsewhere.
What we do
Shopify work we take on
From a single custom theme to a Plus migration with B2B catalogues and a custom app behind it.
Custom theme development
Themes built from the ground up on Online Store 2.0 — sections, blocks and metafields your merchandising team can rearrange without touching Liquid.
Why it matters
Talk it through
A bought theme bent into shape carries every feature you did not need, and pays for them in load time on every page view.
Shopify app development
Public apps for the App Store and custom apps for a single merchant, built on current extension APIs rather than legacy script tags.
Why it matters
Talk it through
We build and maintain our own listed apps, so we work inside the review standards and API deprecations rather than discovering them after a rejection.
Store builds and migrations
New stores, and replatforms from WooCommerce, Magento or a hosted cart, with URL mapping and redirects treated as a deliverable.
Why it matters
Talk it through
Migrations lose rankings when redirects become a launch-day task. Mapping every indexed URL first is what keeps the traffic.
Conversion optimisation
Product page, cart and checkout work driven by session data rather than opinion, tested continuously after launch.
Why it matters
Talk it through
The visitors are already arriving. Improving what happens after they land is almost always cheaper than buying more of them.
Performance engineering
Theme code, image pipeline and app audit against a real performance budget, measured on the phones your customers actually use.
Why it matters
Talk it through
Most Shopify slowness is accumulated apps and unoptimised assets rather than the platform. Removing four overlapping apps often beats any code change.
Shopify Plus and B2B
Plus builds with B2B catalogues, tiered pricing, company accounts and multi-store setups across regions.
Why it matters
Talk it through
Wholesale on a consumer storefront usually means a spreadsheet and an email thread. Plus B2B replaces both, when it is configured properly.
Headless and Hydrogen
Hydrogen and Oxygen builds where the storefront genuinely needs decoupling — several front-ends, or content from a system you already run.
Why it matters
Talk it through
Headless earns its complexity in a minority of cases. We will talk you out of it when a well-built theme would do the same job.
Subscriptions and retention
Subscription flows, post-purchase upsells and lifecycle email connected to store data rather than bolted alongside it.
Why it matters
Talk it through
Repeat purchase is where store economics are decided. Acquisition costs the same every month; retention compounds.
Questions
Shopify questions, answered
Do you build custom themes or use existing ones? +
Custom, on Online Store 2.0. We start from a clean base rather than a marketplace theme, so the store carries only the code it uses.
Can you build an app for us? +
Yes — custom apps for a single store, and public apps for the App Store. Both on current extension APIs rather than legacy script tags.
Do you work with Shopify Plus? +
Yes, including B2B catalogues, company accounts, tiered pricing and multi-store setups across regions.
Can you migrate us from WooCommerce or Magento? +
Yes. Products, customers and order history move across, and every indexed URL is mapped and redirected before launch.
How do you improve store speed? +
App audit first, then the image pipeline, then theme code. Removing overlapping apps usually beats any optimisation we could write.
Should we go headless? +
Usually not. Hydrogen earns its complexity when you genuinely need several front-ends or content from another system. Otherwise a well-built theme performs just as well.
What does a Shopify build cost? +
Custom theme builds typically start around ₹1,20,000 and scale with scope. App development is quoted separately after a specification.
Do you maintain the store afterwards? +
Optionally. Many clients keep a monthly retainer covering platform updates, CRO testing and search work.
Ready to get more from your Shopify store?
Thirty minutes on your store, your numbers and where the revenue is leaking. No pitch deck.
Book a free call ↗